Middleby whisking dealers to Madrid for exclusive launch event

30 Jan 23

Some of Middleby’s top UK dealer partners will be flown to Madrid at the start of March for an exclusive launch event.

Details of what the company plans to launch remain under wraps, but the company has promised invitees a “true Middlebly experience like no other”.

Distributors hand-selected to attend the occasion on 2-3 March will get face time with several of Middleby’s brand executives who will also be in the Spanish city.

European group president, Chris Jones, has been sworn to secrecy but said: “This event is set to be an incredible experience for all involved. There has been months and months of behind the scenes planning to bring this launch to fruition.

“The project has been truly amazing from start to finish and has been led by our Middleby España managing director, Alvaro De La Torre, who has worked exceptionally hard to bring our visions to life.”

Mr Jones confirmed that Middleby top brass will be in attendance: “Our chief commercial officer, Steve Spittle, along with many of our brand presidents, are joining us for the event and many have told us how excited they are to see what the Middleby Europe team have hidden under their sleeves.”